Marketing Plan Overview

Executive Summary

Pacific Medihub is a Singapore-based company specializing in premium dental consumables with plans to expand into the broader medical consumables sector. This marketing strategy aims to strengthen Pacific Medihub's position in the dental market while supporting its expansion into medical consumables.

The strategy incorporates educational video content and a MediPoint loyalty program to differentiate the company from competitors and build stronger customer relationships.

8.4%
Dental Market CAGR
8.2%
Medical Market CAGR
$88.5M
Dental Market by 2033
$7.11B
Medical Market by 2033
Current Position & Value Proposition
Current Position
  • Established provider of premium dental consumables in Singapore
  • Trusted by major healthcare institutions including Farrer Park Hospital, Khoo Teck Puat Hospital, and Raffles Medical Group
  • Currently focused on dental sector with plans to expand into medical consumables
Value Proposition
Dental

"Your trusted local partner for premium dental consumables, backed by expert knowledge and rewarding loyalty"

Medical

"Bringing dental precision and quality to medical consumables, with local support and rewards for your loyalty"

Market Analysis

Dental Consumables Market

Current Size (2023): $39.5 Million

Projected Size (2033): $88.5 Million

CAGR: 8.40%

Key Growth Drivers:

  • Increasing aging population
  • Growing medical tourism
  • Rising incidence of oral diseases
  • Increasing awareness of oral health
Medical Devices Market

Current Size (2023): $3.23 Billion

Projected Size (2033): $7.11 Billion

CAGR: 8.20%

Key Growth Drivers:

  • Aging population and chronic diseases
  • Rising demand for quality healthcare
  • Thriving medical tourism industry
  • Technological innovation
Market Segmentation
Dental Market Segments
Solo Dental Practices

Independent dentists with a focus on personalized care and premium products

45%
Dental Groups/Chains

Multiple locations with standardized procedures and volume purchasing

30%
Dental Departments in Hospitals

Part of larger healthcare systems with formal procurement processes

25%
Medical Market Segments
Private Medical Clinics

Specialized care with focus on quality and patient experience

35%
Hospital Departments

Specialized needs with high volume and strict requirements

40%
Medical Supply Distributors

Resellers to smaller practices with value-added services

25%

Competitor Analysis